AI Call · live
RK
Ramesh Kumar
Home Loan · ₹45L
intent: high · 2m 14s
Campaign · today
Called247
Qualified83
Converted31
Just qualified
PS
Priya Sharma
Personal Loan · ₹3L
AI Calling Engine · v1.0 · Now Live

The AI that
calls your leads.

WrenForge is an AI-powered calling CRM built for DSAs, NBFCs, and lending teams. Upload your leads — the AI calls, qualifies, and converts. Your team just closes.

Start for free → See how it works
Free plan available·No credit card·Cancel anytime
engineonline · modelclaude-sonnet · latency<800ms · uptime99.9%
AI-powered
Always calling
Hindi & English
DSA-ready
Fully automated
Conversion-first
AI-powered
Always calling
Hindi & English
DSA-ready
Fully automated
Conversion-first
The Engine

Three stages. One running loop.

Upload leads, let the AI call and qualify, then close the deals your pipeline surfaces — running end-to-end, every hour, without your team dialing a single number.

Stage 01 / Upload & Score

Fresh leads. Scored before the first call.

Upload your lead list and WrenForge instantly scores every prospect by loan type, income signals, and enquiry intent — so the AI calls the most convertible leads first, not just the newest ones.

  • Loan type detection — home, personal, business, LAP
  • Income and eligibility pre-scoring per lead
  • DNC registry auto-excluded before any call goes out
engine / leads.score running
94
RK
Ramesh Kumar
Home Loan · ₹45L
salaried · ₹1.2L/mo
property identified
high intent
81
PS
Priya Sharma
Personal Loan · ₹3L
self-employed
enquired twice
Stage 02 / AI Calling

Calls that sound human. Convert like a closer.

WrenForge's voice AI calls each lead, holds a natural conversation in Hindi or English, handles objections and FAQs, and qualifies the prospect — all without a single agent dialing.

  • Natural voice, zero lag — Hindi & English
  • Handles objections, callbacks, and loan FAQs
  • Full transcript + recording saved automatically
engine / call.active live
Lead+91 98765 43210
LoanHome Loan · ₹45L
Live transcript · 2m 14s
next: follow-up if no docs in 24h
voice sms
Stage 03 / Convert & Track

Pipeline filled. Team closes.

Every qualified call flows directly into your CRM pipeline. Follow-up tasks created, documents flagged, team alerted. The deal doesn't wait for a human to update a spreadsheet.

  • Deal stages: Lead → Called → Qualified → Docs → Disbursed
  • Follow-up tasks auto-created after every call
  • Analytics per campaign, per agent, per loan type
engine / pipeline.sync 31 converted
PIPELINE · TODAY +8 qualified
New
Called
Qualif.
Docs
Done
HL
PL
BL
LAP
0
Converted
0
Qualified
0
Called
Under the hood

Built like a lending team.
Priced for one person.

Every piece of a five-person sales operation — lead scoring, AI calling, CRM, analytics, integrations — collapsed into a single running engine.

AI voice calls, in your customer's language.
WrenForge's voice AI calls leads in Hindi or English, holds a natural conversation, handles objections and loan FAQs, and qualifies — no human dialing needed.
languageHindi · English · auto-detect
loan typeshomepersonalbusiness
objectionhandled in real-time
outcomequalified · callback · DNC
recordtranscript + audio saved
Scored by intent, not by order.
Every lead ranked by loan type fit, income signals, and enquiry recency before the first call. Your highest-value prospects get called first.
Run parallel campaigns, one dashboard.
Home loan, personal loan, business loan — separate AI scripts running simultaneously, each tracked independently.
📞Home Loan Campaign· running
📞Personal Loan Campaign· running
Lead to disbursal, tracked.
Visual pipeline from first call to final approval. No spreadsheet needed.
leads
⇌
pipeline
Analytics that explain the dip.
Call stats, conversion rates, agent leaderboard, campaign performance — all live.
conversion callbacks DNC hits deals won
Webhooks, white-label, and API access.
Push qualified leads to your LOS or DSA portal via webhooks. White-label the platform for your brand. Full API access on MAX plan.
Why we built this

Built from a real problem.

WrenForge wasn't born in a hackathon. It was built because a friend's lending business was drowning in leads no one could call fast enough.

The problem
200 leads. 2 agents. 80% never called.
A close friend opened a DSA dealing in home, personal, and business loans. The leads were there — the bandwidth wasn't. Most enquiries expired before anyone picked up the phone.
The builder
Abhishek Shukla · Solution Architect
A decade building fintech infrastructure — payment rails, NBFC disbursals, bank integrations at scale. If it processed money, it had to be right the first time. No exceptions.
The build
Zero to working product in one month.
The first version was a single tool for one DSA. It worked — conversion rates went up, leads stopped expiring. So it became a platform: multi-tenant, white-label, production-grade.
The principle
Transparent. Secure. No surprises.
Every call logged. Every decision traceable. Built by someone who has operated fintech systems where a single error means real money lost — and accountability always mattered.
Pricing

Simple pricing. Start free.

Every plan includes the core AI calling engine. Upgrade as your team and lead volume grow.

Free
$0₹0 / month
Get started with no credit card. Perfect for testing WrenForge on your first leads.
  • 50 customers
  • 10 AI calls / month
  • 1 active campaign
  • Basic CRM & deal pipeline
  • Advanced analytics
  • Webhooks
  • White-label
Get started for free
Plus
$9₹699 / month
For solo DSAs ready to automate their daily calling and stop losing leads to slow follow-up.
  • 500 customers
  • 100 AI calls / month
  • 5 active campaigns
  • Deal pipeline & follow-ups
  • Basic analytics
  • Webhooks
  • White-label
Start Plus
Most popular
Pro
$29₹1,999 / month
For growing DSAs and NBFCs. Includes a 30-day free trial — no card needed to start.
  • 2,000 customers
  • 500 AI calls / month
  • Unlimited campaigns
  • Full analytics & leaderboard
  • Webhooks & integrations
  • Intent training
  • White-label
Start 30-day trial →
Max
$79₹5,999 / month
For agencies and lending platforms that need scale, white-label, and full API control.
  • Unlimited customers
  • Unlimited AI calls
  • Unlimited campaigns
  • White-label & custom branding
  • Full API access
  • Custom AI providers
  • Priority support
Start Max

Billed monthly · Cancel anytime · Prices in USD

Your next disbursal
is already in the list.

Upload your leads. Let the AI call. Your team closes.

Start for free →
$ wrenforge call --campaign home_loan ▎